Button Up / Data Tembo Education Live

Tembo Growth Dashboard

—

Spend, leads and signups over time

All sources combined, by day.

Spend (left axis) New leads (right axis) New signups (right axis)
Left axis: dollars spent Right axis: people — leads and signups share one scale

Weekly funnel volume

Each bar is one week, all sources combined.

Weekly spend against unit cost

Bars are total weekly spend. Lines are what each lead and each signup cost that week.

Weekly spend (left axis) Cost per lead (right axis) Cost per signup (right axis)
Left axis: dollars spent that week Right axis: dollars per lead / per signup — shared scale

Landing page engagement

Share of sessions that engaged.

SMS click-through rate

Share of contacts who clicked a link in a message.

Campaign performance

CampaignDatesSpendImpr.Clicks CTRCPCLeadsCost/leadRead

Searches that converted

Search termClicksSpendLeads

Where the budget goes

KeywordClicksSpendCTR

SMS programs

ProgramContactsSendsClickers CTRRepliedReply rate

Phone collection email

Email → phone number form

Contacts emailed a link to the phone number form, and how many clicked it. Distinct contacts; rates are out of contacts sent.

Button Up Management