Button Up / Data Tembo Education Live

Tembo Growth Dashboard

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Spend, leads and signups over time

All sources combined, by day.

Spend (left axis) New leads (right axis) New signups (right axis)

Left axis: dollars spent Right axis: people — leads and signups share one scale

Each bar is one week, all sources combined.

Bars are total weekly spend. Lines are what each lead and each signup cost that week.

Weekly spend (left axis) Cost per lead (right axis) Cost per signup (right axis)

Left axis: dollars spent that week Right axis: dollars per lead / per signup — shared scale

Share of sessions that engaged.

Share of contacts who clicked a link in a message.

Campaign performance

Campaign	Dates	Spend	Impr.	Clicks	CTR	CPC	Leads	Cost/lead	Read

Searches that converted

Search term	Clicks	Spend	Leads

Where the budget goes

Keyword	Clicks	Spend	CTR

SMS programs

Program	Contacts	Sends	Clickers	CTR	Replied	Reply rate

Button Up Management